26-year-old Phoebe Bridgers has launched Saddest Factory, a brand new label in partnership with Dead Oceans. In a press release Bridgers said “The vision for the label is simple: good songs regardless of genre." Bridgers’ passion for music is what opened the door to the idea of creating a forward thinking label.
The first act signed to Bridgers’ label was 21-year-old Claud Mince, who performs as Claud. Mince released their first single ”Gold” with the label on Oct. 13. The upbeat single was accompanied by a simultaneous music video release featuring vibrant colors and whimsical style.
The announcement of Bridgers’ new label came earlier this month after a long list of achievements she has accomplished in 2020, despite the challenges the year has brought. Starting in February, Bridgers released “Garden Song” along with a corresponding music video. She was featured on several songs by The 1975 before releasing her second studio album Punisher on June 18, a day earlier than expected.
Bridgers has found creative ways to perform art regardless of a global pandemic, proving just how unstoppable she is.